Oysters or beer, Blue Point Brewing has you covered
When we got the chance to drive out to Blue Point Brewing Company we were pretty excited. They have created a strong following throughout New York City in terms of beer availability and we wanted to find out why. After visiting, the answer was pretty clear, these guys were marketing their brand well.
According to the story, after seeing how Lagunitas had created their brewery in California, the two owners and founders of Bluepoint Brewing, Mark and Pete, decided to follow that theme for Bluepoint. In fact, it worked out so well they were purchased by Anheiser-Busch (AB InBev) and now have the ability to distribute beer on a massive scale.
Check out the full episode for more on how they got rolling in the brewing business.